Australia’s new EV price war – BYD vs MG vs GWM

The EV price war among BYD, MG, and GWM is heating up, especially in Australia, as these brands aggressively compete to attract buyers with lower prices and simplified offerings. Here’s a breakdown of what’s happening:

BYD: Pushing Affordability

BYD Dolphin Essential: Now the cheapest EV in Australia, priced at $29,990 (before on-road costs). To cut costs, BYD stripped features like heated seats and a sunroof while keeping the 44.9kWh battery with a range of 340km.
BYD Atto 3 Essential: Its price dropped to $39,990 by removing luxury features like a powered tailgate and a large touchscreen.

BYD is clearly targeting budget-conscious buyers by trimming non-essential features. For information regarding BYD Dolphin Chargers and Portables click here

MG: Setting New Benchmarks

MG4 Hatchback: The price for the entry model was reduced to $30,990 drive-away for a limited time, helping it become Australia’s top-selling EV for a period. Currently, it’s priced at $32,990 drive-away.
MG ZS EV: Prices have been slashed by up to $10,000, with some models now costing less than $40,000.

MG’s aggressive pricing strategy has helped it grab significant market share, even challenging Tesla’s dominance in some months. For information regarding MG4 Chargers and Portables click here

GWM: Staying in the Game

GWM Ora Hatchback: Prices dropped across the board. The Standard Range now costs $33,990 drive-away, and GWM is sweetening the deal by throwing in a free charger worth $1,690.

GWM is making sure it remains competitive in the budget-friendly EV segment.

What This Means for the Market

For Buyers: It’s a win. EVs under $40,000 and now $30,000 are becoming more accessible, making the switch to electric more appealing.
For Automakers: Profit margins are shrinking. Some industry insiders warn that this level of competition might not be sustainable in the long run. This has been evident with both Japanese and European EV charging brands being decimated by the Chinese car makers.

This price war is reshaping the EV market, forcing manufacturers to innovate and cut costs while giving buyers more affordable choices than ever.

Share this Article

Driving Environmental Sustainability: EVSE’s Commitment to Clean Transportation

In the pursuit of a sustainable and cleaner future, EVSE is dedicated to revolutionising the transport industry and decarbonising the environment. With a focus on environmental sustainability, EVSE not only provides cutting-edge EV charging infrastructure but also partners with organizations like Ecologi to combat climate change. By promoting electric vehicles and embracing solar charging technology, […]

Why the ACT is the EV charging station capital of Australia

It is clear that there has been significant growth in Electric Vehicles (EVs) sold in Australia last year, with the country doubling its sales in 2023, compared to 2022. The number of EVs on Australian roads now exceeds 180,000. Out of all the states and territories in Australia, The Australian Capital Territory remains the top […]